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Merkpositionering is een duidelijke en praktische handleiding over het positioneren van merken. Toegankelijk geschreven en onmisbaar als je wilt werken in marketing- of communicatie. Waarom kiezen voor Merkpositionering?*veel aansprekende en actuele voorbeelden;*aandacht voor theorie én praktijk;*handige ondersteunende website met extra studiemateriaal.Een onderscheidende merkpositie is cruciaal voor ieder bedrijf en iedere organisatie. Die merkpositie vormt namelijk de basis voor alle verder marketingbeslissingen die je neemt. Je zou kunnen zeggen dat merkpositionering de brug is tussen marketing aan de ene kant en communicatie aan de andere kant. Toch wordt er aan dit onderwerp in de meeste marketing- en communicatieboeken maar weinig aandacht besteed. Merkpositionering brengt daar verandering in. Dit boek focust namelijk volledig op dit binnen de marketingstrategie zo belangrijke onderwerp. Het bevat de meest recente theorie over merkpositionering. Zo is er volop aandacht voor het gedachtegoed van Byron Sharp en ook het Value Compass komt uitgebreid aan de orde. Ook leer je welke relaties er zijn tussen merkpositionering en onderwerpen als merknaam, merkarchitectuur, communicatie en personeel. Maar het boek leert je ook stap voor stap hoe je het positioneren van een merk aanpakt. Dit maakt het een onmisbaar handboek als je je met marketingstrategie bezighoudt, of wilt gaan bezighouden. Het boek is ook verkrijgbaar als e-book. Online ondersteuning. Op de ondersteunende website vind je toetsvragen en weblinks. Hiermee kun je je kennis over merkpositionering toetsen en verder vergoten. Erg handig bij het voorbereiden op je tentamens!

Marketing --- merkimago --- communicatie --- Merken ; psychologie --- PXL-Business 2017 --- PXL-Ebooks 2017 --- marketing --- communicatievaardigheden --- merken --- merken.

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Despite the fact that e-books have been in existence for decades in various guises and added to library collections for several years now, there has been a noticeable lack of published manuals on the subject. This is doubtless owing to the rapidly evolving nature of the market. There is now a plethora of different types of digital object that may be termed 'e-books' and a bewildering number of business and access models to match. Moreover the pace of change shows no sign of abating, but there is an increasing amount of popular interest in e-books, and what is needed is practical information to assist library and information professionals managing collections of e-books and doing their best to inform their users right now. This timely book, the first of its kind to provide a practical appraisal of e-books, aims to fill that need by addressing the key questions: Where do e-books come from and what are the key business models that support them? What needs to change before e-books become universally and easily used? What will the e-book landscape look like in ten years' time? How can you be sure you are building a good collection that your users can access easily? And what about money and budgets? This book is divided into five parts: the production and distribution of e-books; planning and developing an e-book collection; delivering e-books to library readers; engaging readers with e-books; and, the future of e-books. This book is a ready reference source for any library and information professional with an interest in e-books and their development. It is essential background reading for library managers wishing to develop an e-book collection from scratch or for those responsible for maintaining an existing e-book collection. It will also have plenty to interest publishers, who need to be aware of the issues faced by libraries managing e-book collections, and will be of great value to students of librarianship and information studies, and those on publishing related courses.

Libraries and electronic publishing. --- Electronic books. --- Books in machine-readable form --- Digital books --- E-books --- Ebooks --- Online books --- Electronic publishing and libraries --- Books --- Electronic publications --- Electronic publishing

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Written from the perspective of a librarian, this book offers a comprehensive overview of the impact of e-books on academic libraries. The author discusses advantages to both researchers and librarians and provides current examples of innovative uses of e-books in academic contexts. This book reviews the current situation in e-book publishing, and describes problems in managing e-books in libraries caused by the variety of purchase models and varying formats available, and the lack of standardisation. It discusses solutions for providing access and maintaining bibliographic control, looks at v

Academic libraries --- Electronic books. --- Effect of technological innovations on. --- Books in machine-readable form --- Digital books --- E-books --- Ebooks --- Online books --- Books --- Electronic publications --- Technological innovations

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Genomics. --- Electronic books. --- Books in machine-readable form --- Digital books --- E-books --- Ebooks --- Online books --- Books --- Electronic publications --- Genome research --- Genomes --- Molecular genetics --- Research

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Sue Polanka brings together a variety of professionals to share their expertise about e-books with librarians and publishers. Providing forward-thinking ideas while remaining grounded in practical information that can be implemented in all kinds of libraries, the topics explored include an introduction to e-books and their different types, an overview of their history and development, e-book technology, why e-books are good for learning, and how librarians can market them to a wide range of users.--[back cover].

Libraries and electronic publishing. --- Electronic books. --- Books in machine-readable form --- Digital books --- E-books --- Ebooks --- Online books --- Books --- Electronic publications --- Electronic publishing and libraries --- Electronic publishing